I’m a Professional. I want to engage my customers and build intimacy. I want to monetize that intimacy. As long as my practices are secure and safe, and my customers are happy and pay me, then my job is done. My friends tell me to be authentic with my customers but in reality I have to create an artificial persona all too often.
I get in trouble with The powers that be too often. There are times I feel incredibly diminished as a person. It’s pretty hard to explain to people what I do and that provokes all manner of barbs and demeaning comments.
A lot of my peers can’t do the job for more than a few years. It’s tough.
Who am I?
I’m a Marketer. (What were you thinking you naughty boys and girls?)
Okay so you’re thinking “Romi, you love hyperbole don’t you?”
And I’m saying this: While the above is a pastiche of things Marketers do, say, and feel, I’ve seen, heard, and endured each element a thousand times or more.
And I’m saying this as well: If we want to avoid the direct comparison with the world’s oldest profession then we need to clean-up our language, get off the ledge, and own the problem like people with a lot to lose would.
Hit the nail on the head!